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INSIGHTS / Company building

Founder equity is a conversation about the future.

An ownership split answers one question. Vesting, commitment, and documentation answer several more.

Separate ownership from vesting

The ownership split describes the founders’ agreed allocation. A vesting schedule addresses how ownership is earned over time. They are related decisions, but they solve different problems.

A four-year schedule with a one-year cliff is a common starting point. Under that structure, the first portion generally vests after one year, with the remainder vesting over the balance of the schedule. Actual documents control.

Discuss the assumptions

Who will work full time? What contribution is expected from each founder? How should work completed before incorporation be recognized? What should happen if someone leaves earlier than expected?

These questions are easier to discuss while everyone shares the same enthusiasm than after a disagreement.

Document the result together

Give counsel the proposed split, expected roles, and the reasoning behind any unusual terms. Review the equity documents as a package rather than choosing a percentage in isolation.

The goal is an arrangement the founders understand, can explain, and can build around.

Further reading

Stripe Atlas — Founder equity terms ↗

General information, not legal advice. The right approach depends on your company, your documents, and your circumstances.

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